3h | Natalie Bannerman
HGC Global Communications Limited (HGC) has launched its Eyeball-as-a-Service (EaaS) in Singapore.
This new offering will help international over the top (OTT) operators, content providers and e-commerce companies expand their footprint at speed with low latency and best-in-class service-level agreements (SLA). All of which, to meet the needs by applications driven by 5G edge computing.
“Given the current market climate, we understand that OTTs want simplicity, flexibility, customisation and ultra-high performance. We are thrilled to offer our customers in Singapore this one-of-a-kind business opportunity to expand their footprints fast and easily,” said Dennis Chan, AVP – OTT, international Business, at HGC.
“The Eyeball-as-a-Service hub is unique in its nature where it not only dramatically reduces the complexity of expanding networks but also brings with it its affordable connectivity and a pioneering aggregator platform.”
Specifically, HGC’s EaaS ready-to-go platform supports Tier 1 and Tier 2 OTTs penetration in the South East Asia region by reducing time-to-market from months to weeks, with HGC’s one-stop direct peering connection to major ISPs, regional MNO, local internet exchanges and broadband providers in Asia’s key metro areas.
“The diversified EaaS is designed to serve not only Asian companies but also others across the globe, mainly European and North American OTTs who will expand in the region; while at the same time, HGC supports business’ globalisation with our international connectivity,” added Chan.
“Hong Kong and Singapore are our international connectivity hubs in Asia, and we will be aggressively expanding in South East Asia, with the next EaaS hub to be added in more Asian countries in near future.”
The EaaS service enables OTTs to reach nearly 100% of Internet eyeballs in Singapore. Leveraging HGC’s IP transit network, it is able to deliver a least-hop, optimised, direct local connections from OTTs’ edge servers to end-users with ultra-low latency.
“It is no exaggeration that a new internet user-base is booming across Asia. Taking gaming as an example, the top 10 gaming markets in the region cover India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, the Philippines and Vietnam,” added Cliff Tam, vice president, global data strategy of international business at HGC.
“When considering Mainland China and the Asia-10, these countries represent more than 50% of the world’s mobile games market revenue. With the new EaaS service, HGC can uniquely support gaming companies, application developers, start-ups and other players in unlocking the full value of OTT services in further penetrating into Asia at a fast-to-market pace.”
In addition, the EaaS service enables OTTs to overcome complex technical and commercial arrangements, as to enhance efficiency when expanding into new fast-developing markets.
Looking HGC plans to extend the EaaS to new countries in South East Asia, to a total 400 million of users in the near future.