Artificial Intelligence

Porsche Venture Arm Backs Cresta, AI Startup With A-List Co-Founder

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Porsche Cars North America Inc., a subsidiary of German auto maker Porsche AG, on Friday said it would deploy artificial intelligence software from startup Cresta Intelligence Inc. across its operations to better manage customer support inquiries.

Additionally, the Volkswagen AG unit announced that its venture-capital arm, Porsche Ventures, made an undisclosed financial investment in Cresta.

The…

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